97% of local customers read Google reviews before picking up the phone. Most decide who to call based on your Google Business Profile alone.
If yours is thin, outdated, or missing, the job goes to whoever's got 40 recent 5-star reviews instead of three from 2019.
CKSA sets up and runs your Google Business Profile, plus the website, missed-call text-back and instant follow-up that catch the enquiries it brings — flat $299 a month, no setup fee, no lock-in.
The local SEO and review engine that pushes you up the rankings is a one-off add-on — free if you start on 3 months upfront. Built and run by one local operator, not an agency.
Prefer to talk? Call or text 0404 436 834 — if I'm on a job, my own missed-call system texts you back in seconds. See it work firsthand.
This isn't opinion — it's how local search behaves right now. A profile with recent 5-star reviews gets the call. A thin or missing one gets skipped, even if you're the better tradie.
of consumers now always check reviews before choosing a business — up from 29% just a year ago.
BrightLocal, Local Consumer Review Survey 2026now refuse to use a business rated under 4 stars — up sharply from 55% the year before.
BrightLocal, Local Consumer Review Survey 2026of all Google searches now have local intent — nearly half of everyone searching is looking for a business nearby.
Local search industry research, 2026of your local map-pack ranking comes directly from Google Business Profile signals — more than any other single factor.
Whitespark, Local Search Ranking Factors 2026Every feature exists for one outcome: more of your enquiries become paid jobs — without you touching a computer.
I claim, verify and build out your profile properly — categories, service areas, hours, photos, Q&A — then keep it current every month. It matters more than most trades realise: 68% of customers now refuse to use a business rated under 4 stars, and two in three small businesses haven't even claimed their profile.
A fast, mobile-first website built for your business. Every quote form, chat message and click-to-call is wired to SMS — because local business owners live on text, not email.
You're with a client, mid-job, or driving. Someone calls, you can't answer — within seconds they get a text: "Sorry I missed you — how can I help?"
Every new lead gets an instant reply and polite follow-ups until they respond. Responding within an hour makes you up to 7× more likely to win the job — so the system responds in seconds.
Having a profile is the baseline. Ranking above your competitors is the SEO work: keyword-targeting your profile and website so you show up for what people actually search, cleaning up your business details across the directories Google cross-checks, and switching on the review engine so every completed job automatically asks for a Google review — happy customers land on your profile, unhappy ones come to you privately first. In Australian markets, top-3 map-pack listings hold a median 46 reviews against 28 for those at positions 4–10. That gap is the whole ballgame.
Pay your first 3 months up front ($897) and the full SEO setup and review engine is included at no extra cost. Most clients take this — it's the same money you'd be spending anyway.
Stay month to month and the SEO work is a single $299 fee, payable whenever you're ready for me to do it — no deadline, no pressure, no contract change.
Put your own numbers in. I've deliberately kept the assumptions conservative — you can check every figure yourself, and I'd rather under-promise here than sell you a fantasy.
Assumption I'm not hiding: I've credited text-back with recovering 35% of missed callers — not all of them. Some ring the next business before your text lands. If someone shows you a calculator claiming 100%, they're selling you a story.
Book your 1-hour demo callOne roof repair, one switchboard job, one garden build a year pays for the whole thing. Everything after that is profit the system found you.
Keyword-targeted ranking work plus the 5-star review engine. Free when you start on 3 months upfront ($897), or a one-off $299 if you stay month to month. Earlier beats later — ranking compounds slowly.
Keep it. I'll wire missed-call text-back and instant lead follow-up into what you've got. Ask about it on the call.
Because it's a system, not an army of account managers. One operator, pre-built automation, no office, no overhead padding your bill.
| Typical web agency | DIY (Wix / Squarespace) | CKSA | |
|---|---|---|---|
| Upfront cost | $3,000–$8,000 | Your weekends | $0 |
| What happens to a missed call | Nothing | Nothing | Texted back in seconds |
| What happens to a web enquiry | Email you find next week | Email you find next week | Instant SMS conversation |
| Changes to your site | Quoted, invoiced, weeks | You, at 9pm | Text me, done same-day |
| Who you deal with | Account manager → junior | Yourself | The bloke who built it |
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It's a sales call; I won't pretend otherwise. No pitch deck runaround — I show you a live Google Business Profile and pricing straight up, you ask questions, I answer straight, you decide.
You fill in one short form about your business. I build the site, the automations and your Google Business Profile — plus the SEO if you've gone that route — and you keep working.
I walk you through it, put the app on your phone, and show you the two buttons you'll ever need to press.
Leads text your phone, reviews stack up, and any change you want is a text message away. That's the $299.
Erina 2250, Central Coast NSW
CKSA is one person — me — running a small number of Central Coast local businesses on systems I build and manage myself. When I say I'm just down the road, I mean it: I'm in Erina, and my clients are the plumbers, sparkies, landscapers, painters and local business owners working the same suburbs I live in.
The premise is simple: most local businesses don't lose work because they're bad at what they do — they lose it because nothing happens fast enough when a customer reaches out. The phone rings out. The web enquiry sits in an inbox. The happy customer never gets asked for a review. Fixing that isn't marketing magic; it's a system, built once and run properly.
I keep the client list small on purpose. You deal with me, changes happen the same day, and you're never handed to a junior. That's the whole model.
— CKSA Marketing · Erina, Central Coast NSW
Yes — the monthly system (Google Business Profile, website, missed-call text-back, lead follow-up) is $299/mo AUD, month to month, with nothing upfront and no build fee. The one thing that sits outside it is the local SEO and review engine: free if you start on 3 months upfront, or a one-off $299 if you stay month to month. I'd rather tell you that here than surprise you on the call.
Setting up your Google Business Profile is making sure you exist properly on Google Maps — claimed, verified, right categories, right service areas, photos, hours. That's included every month. The SEO add-on is the work that gets you ranked above your competitors: keyword-targeting your profile and website, cleaning up your business details across the directories Google cross-checks, and running the review engine that builds your star rating over time. Existing is included; winning the top three spots is the add-on — and it's the piece that takes real expertise and hours, which is why it's priced separately.
If it's good, keep it — I'll wire the missed-call text-back and instant follow-up into it. If it's old or doesn't work on a phone, I'll rebuild it as part of the same $299. Either way, tell me on the call and I'll give you a straight answer about which you need.
Your domain stays yours, and your number stays yours. If you leave, you take them with you. The automation system is what you're renting — that's the honest trade-off of paying $299 instead of $8,000 upfront.
The system is live in 7–10 days. The missed-call text-back works from day one — most clients get their first "saved" enquiry in the first week. Reviews and Google ranking build over the first couple of months, which is exactly why the profile setup is worth doing early rather than putting off.
No — and I used to, so this is a deliberate choice. Ads pour water into a leaky bucket if your follow-up is broken. I only build the bucket: the website, the instant response, the reviews. When your foundations are solid and you want ads on top, I'll tell you honestly whether you're ready.
The system is pre-built and I configure it for your business — that's why it's affordable. You're not paying a designer to hand-craft every pixel; you're paying for a proven machine, set up properly, managed by a person you can text.
That's the next step: an AI receptionist that answers, books the job, and texts you a summary. I roll it out to existing clients first — the missed-call text-back gets you 80% of the value today.
On the call I'll show you a live Google Business Profile, walk through exactly what it costs, answer whatever's on your mind, and if it's a fit, your system is live within 10 days.